The span of my career has touched upon almost all forms of design, from UI and UX, to branding and visual design, to packaging and product design. The breadth of my work is rooted in a thoughtful understanding of the market and a constant analysis of relevant data. Good design cannot live in a bubble. It requires the input of multiple sources information. Some which go beyond design practice standards. I believe in understanding the marketing, business, sales and customer success goals in tandem with the users needs to deliver the best solution for my clients. In the pursuit to understand all of the pain points, I've parsed through metrics, interviewed every member of a company and even handed out cans of soda at food truck stops to find user testers for my product designs. My passion to understand the whole picture allows me to deliver engaging, informed and impactful work that resonates with the companies I work with.
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